Search Engine Optimization (SEO) the very name suggests the Optimization techniques used on Search Engines to give better results. Search Engine Optimization helps to rank a webpage when a user enters a query into Search Engine. The website which is listed on the top of Search result will generate more revenue than other websites having lower page ranks. Website owners tend to rank their webpages in the top list of Search Engine result this has lead the path for companies which offer Search Engine Optimization. If you are a website owner then there will be minimum five companies which approach you with the idea of Search Engine Optimization. There are many fake companies also which cheats website owners assuring that thy have contacts or collaboration with popular Search Engines such as Google, Bing or Yahoo! Don’t fall prey for such companies with tempting advertisements, you may be astonished to know Google Search Engine ranks your website depending upon nearly two hundred parameters and the algorithms which the Google uses to rank webpages is like a secret recipe which only Google knows!
The companies which work on Search Engine Optimization techniques will help the Search Engines (in turn Searchbots) to get the accurate information by structuring the contents of webpage. In other words the SEO companies will organize the contents of your websites in a way readable by Searchbots. It is just like representing the contents of websites in a way better understandable by Searchbots and helps to indicate the keywords which Searchbots will return to the webservers of Search Engines. This doesn’t guarantee that your page will be ranked in top of Search results. As mentioned earlier nobody knows how the Search Engines work algorithmically so beware of fraud companies which assure you with higher page ranking.
Don’t underestimate any company which owns a Search Engine, they have better technical team and a set of experts who design Search Engine itself an have capacity to refine the Search results which is even far from imagination by the companies which offer Search Engine Optimization service. The only thing which companies with SEO service can offer is that they help in organizing your page contents and keywords in a way understandable by the Searchbots and nothing else.
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